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The Tipp-Ex Bear and The Hunter

September 17th, 2010 No comments

Those of you whom frequent the internet a lot, like I do, may well have already come across the latest viral marketing gimmick to hit our screens – ‘A Hunter Shoots a Bear‘.

What makes this video so unique though is the fact that after it’s played through once, YOU get the chance to “instruct” the hunter what you’d like to “do” with the bear next!!

A hunter shoots a bear

As you can imagine, this leads to some pretty hilarious/weird/bemusing/daft/scary (delete as appropriate) video clips. Give it a go for yourself and just to get you started, here are some words to try:

  • Dance
  • Kiss
  • Play
  • Hump
  • Fart
  • Kills
  • Slaps

Good isn’t it? Now it’s perhaps debatable as to whether or not Tipp-Ex sales will rocket as a result of this viral video, or whether they will incur the wrath of animal rights protesters around the world (well you never know with some people do you!).

One thing is for sure though, it’s going to have one huge impact on helping to further market their brand and I’ve little doubt that if people didn’t know what Tipp-Ex was before, they certainly do now.

As an aside, if you are interested in this sort of brand marketing and would like to see what others are up to, take a look at New Media Magazine’s Viral Brand Chart.

Now where did I put my video camera and Father Christmas costume…

Categories: Media

The General Election 2010

May 6th, 2010 No comments

For as long as I can remember I’ve had little interest in General Elections – for various reasons – but this time around it’s been different.

I watched all 3 of the leader’s debates on television, read various online sources of election information and news, picked up numerous ‘tweets’ about it and pretty much soaked up any other media source of election titbits that came my way.

Why? Well quite simply for the first time in my life I actually feel the outcome of this election will affect not only my life for the forseeable future but that of my family as well.

What did I learn from the televised debates? Very little if I’m honest (did anybody?). We had what I personally felt was expected…

Gordon Brown bombarding us with facts and figures or ‘substance’ as the media moguls kept calling it;

David Cameron playing the ‘pick me for change’ card, but without actually really telling us what that exactly would mean to the average person in the street;

Nick Clegg happily playing the waiting game whilst G&D exchanged verbal blows before swanning in-between both and appearing as the solution to everything (but again without actually telling us anything!);

As for the minority parties well I didn’t really see or hear enough about them – or rather their policies – to really make a judgement. A fact which I thought was rather surprising, especially here in Wales as we have Plaid Cymru. I wonder if any Scots reading this felt the same about the SNP?

Much of the media hype surrounding the debates focussed on what they wore, how they did their tie, did they look at the camera, did they address the person in the audience asking the questions, etc, etc – did anyone really give a rats arse about this stuff? Surely it’s the policy details of each political party that we’re interested in, after all that is where the devil is… isn’t it?

I was brought up in a working class environment – my father a lorry driver and my mother a shop assistant – money was hard to come by and my parents worked very hard.

Growing up I remember the Thatcher years and the stories my Dad would say about the miner’s strikes and in particular the violent scenes at the now former British Steel Plant in Port Talbot. Scenes which were replicated across the coalfields of Derbyshire and Nottinghamshire – remember Arthur Scargill?

I can also recollect the privitisation of British Rail – another wonderful Conservative government idea. I’m sure there are other bones of contention for those of you with better memories that I.

But all that is in the past now and I’ve kept an open mind – or at least tried too – for the 2010 General Election. I’ve focussed on what affects the house of DDWT now.

I am a married man with two young children and work in local government. These facts alone make me very wary of the Conservatives.

The proposed £6 billion savings that Mr. Cameron would look to slice off ‘Government’ immediately if he came to power worries me – how many jobs and services does that equate to? Then there’s the debate of tax credits, oh and the inheritance tax thresholds to help the more economically stable individuals within the UK. I won’t even be drawn into the debate over immigration….

Mr. Clegg was refreshing and offered – I felt – less of a gamble than a Tory vote but at least they appeared to be on the same lines (‘ish) as Labour when it came to tax credits and the NHS. The only bone of contention for me was/is the immigration amnesty policy – the least said the better probably.

And finally Mr. Brown, whom basically gave it to us as it was – complete with his facts and figures (again!). He is no prime minister though and lacks the charismatic charm that goes with the territory. You only had to see Tony Blair in action earlier this week to confirm that. GB was a good chancellor, but not such a good PM.

So who did the house of DDWT vote for? My wife made no secret of the fact that she didn’t have the same interest or indeed inclination to be interested (her words not mine) in the election as I did, and as such we had our own views on each party and their policies.

Having said that we both voted and given the information at our disposal and considering our own circumstance, we both decided that it was very much a case of ‘better the devil you know that the one you don’t‘.

Only time will tell of course if that remains the case, but I’ve little doubt that whomever is the power holder in British politics some turbulent times lay ahead.

Categories: Life, Media

World Book Day 2010

March 4th, 2010 No comments

Did you know that today marked World Book Day 2010? Well nor did I until about a month ago when DDWT Junior came home from school branding a £1 book token and explanatory note!

So what is world book day? Well quite simply it is the biggest annual celebration of books and reading in the UK and Ireland.

I must confess to not being a bookworm by any stretch of the imagination but Mrs T and DDWT Junior are and I think it’s great that such a ‘day’ exists – if only to generate interest in books for children and adults alike.

Our local school also got in on the act by asking all of the kids to dress up as their favourite character from one of the many books written by Roald Dahl – such as The BFG, George’s Marvellous Medicine, The Twits, James & The Giant Peach, Fantastic Mr. Fox, The Enormous Crocodile and many more.

Here’s a picture of DDWT Junior sporting his Enormous Crocodile outfit!

The Enormous Crocodile

Incidentally if you haven’t read ‘The Enormous Crocodile’ – like I hadn’t up until a couple of weeks back – I’d recommend it, it’s quite funny for little kids and big ones!

Categories: Family, Media

Dog blogging

November 19th, 2009 No comments

Had an interesting chat with my mate Rocky Richards in work today on the subject of dog blogging. I must confess to initially thinking that he was referring to that outdoor activity which goes by a very similar name, but alas I was thankfully mistaken.

He was in fact talking about a blog which he’d started to write about his new addition to the family – an Alaskan Malamute puppy.

I’m no dog lover but the dog blog will I’m sure will make good reading as Rocky plans to jot down all of his day to day activities and routines whilst rearing the pup – which he is due to pickup this weekend.

So all the best mate – good luck with the new addition and the dog!

Categories: Media

Celebrity greeting cards

July 9th, 2009 No comments

Now Mrs T is an avid reader of OK! magazine – which incidentally I bought her a subscription to for her birthday – and I couldn’t help but chuckle this morning when its contents spilled out across the table.

There lay the marketing man’s (or women’s) dream – the ability to buy celebrity greeting cards online, where YOU are the celebrity!!

I can think of a hundred and one people whom I know whom would fancy themelves as a bit of a celebrity. Can you imagine what it’s like to be “papped” by a herd of paparazzi and see yourself all over a world renowned magazine…?

Well, apparently now you can thanks to the celeb loving folk at Hallmark Cards and OK! magazine. There are over 20 different cards to choose from with everything from cards for your husband or your best mate’s birthday to amazing invites to make sure your party is the bash of the century!!

Here’s the promotional blurb that came with it…

Have you ever imagined having your wedding covered or announcing the birth of your baby in OK! magazine? Well now you can! All you need to do is go online and add your favourite photos as well as headlines and stories and you’re away! Super stardom can be as fast as a next day delivery away!

Now where did I put my digital camera? I’m off to create my very own big scoop stories today – and my sister can be the first ‘celebrity’ headliner!

Categories: Media